We require this information to understand your needs and provide you with a better service, and in particular for the following reasons: • Internal record keeping. • We may use the information to improve our products and services. • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customize the website according to your interests. • We occasionally hire other companies to provide limited services on our behalf, including packaging, mailing postal mail and processing event registration. We will only provide those companies the information they need to deliver the service, and they are prohibited from using that information for any other purpose. • Bigpassport (DR Shopcart Pvt Ltd) may disclose your personal information if required to do so by law or in the good-faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Bigpassport (DR Shopcart Pvt Ltd) or the site; (b) protect and defend the rights or property of Bigpassport (DR Shopcart Pvt Ltd) and its family of Web sites, or (c) act in urgent circumstances to protect the personal safety of Bigpassport (DR Shopcart Pvt Ltd) employees, users of Bigpassport (DR Shopcart Pvt Ltd) products or services, or members of the public. When you give us personal information, Bigpassport (DR Shopcart Pvt Ltd) will not share that information with third parties without your permission, other than for the limited exceptions already listed. It will only be used for the purposes stated above.